Following up on the great success of The Moment It Clicks and The Hot Shoe Diaries: Big Light from Small Flashes,
legendary magazine photographer Joe McNally takes us on another
memorable ride with Sketching Light, another trip into the land of
light--but this time running the gamut from small flash to big flash,
and everywhere in between.
Of course, Joe includes coverage of Nikon Speedlights, but he also covers big flash, as well as "in-between" lights as the Elinchrom Quadra. The exploration of new technology, as well as the explanation of older technology. No matter what equipment Joe uses and discusses, the most important element of Joe's instruction is that it is straightforward, complete, and honest. No secrets are held back, and the principles he talks about apply generally to the shaping and quality of light, not just to an individual model or brand of flash.
He tells readers what works and what doesn't via his let's-see-what-happens approach, he shows how he sets up his shots with plentiful sketches and behind-the-scenes production shots, and he does it all with the intelligence, clarity, and wisdom that can only come from shooting in the field for 30 years for the likes of National Geographic, Time, Life, and Sports Illustrated--not to mention the wit and humor of a clearly warped (if gifted) mind.
Of course, Joe includes coverage of Nikon Speedlights, but he also covers big flash, as well as "in-between" lights as the Elinchrom Quadra. The exploration of new technology, as well as the explanation of older technology. No matter what equipment Joe uses and discusses, the most important element of Joe's instruction is that it is straightforward, complete, and honest. No secrets are held back, and the principles he talks about apply generally to the shaping and quality of light, not just to an individual model or brand of flash.
He tells readers what works and what doesn't via his let's-see-what-happens approach, he shows how he sets up his shots with plentiful sketches and behind-the-scenes production shots, and he does it all with the intelligence, clarity, and wisdom that can only come from shooting in the field for 30 years for the likes of National Geographic, Time, Life, and Sports Illustrated--not to mention the wit and humor of a clearly warped (if gifted) mind.
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More About the Author
Biography
Joe McNally is an internationally acclaimed American
photographer and long-time photojournalist. From 1994 until 1998, he was
LIFE magazine's staff photographer, the first one in 23 years. His most
well known series is the "Faces of Ground Zero -- Portraits of the
Heroes of September 11th", a collection of 246 giant Polaroid portraits
shot in the Moby C Studio near Ground Zero in a three-week period
shortly after 9/11. A large group of these historic, compelling
life-size (9' x 4') photos were exhibited in seven cities in 2002, seen
by almost a million people. The exhibit and the book, printed by LIFE,
helped raise approximately $2 million for the 9/11-relief effort. This
collection is considered by many museum and art professionals to be the
most significant artistic endeavor to evolve to date from the 9/11
tragedy.
Some of McNally's other renowned photographic series
include, "The Future of Flying," a 32-page cover story for National
Geographic, published in December 2003, commemorating the centennial
observance of the Wright Brothers' flight. Joe is a 20 year contributor
to National Geographic, and this story was the first all digital shoot
for the magazine. This issue was a National Magazine Award Finalist, and
one of the magazine's most popular covers. He has shot cover stories
for Sports Illustrated, Time, Newsweek, Geo, Fortune, New York, Business
Week, LIFE and Men's Journal, among others.
McNally's
advertising, marketing and promotional work includes FedEx, Nikon, Sony,
Land's End, General Electric, MetLife, Bogen, Adidas, Kelby Media
Group, Wildlife Conservation Society, and American Ballet Theatre.
In
2008, McNally published his critically acclaimed, award winning book,
The Moment It Clicks, which has been touted as, "one foot on the coffee
table and one foot in the classroom."
In 2009, McNally published
his newest, much anticipated book, The Hotshoe Diaries. Just like its
predecessor, it immediately cracked Amazon's top ten list of best
sellers, within the first week of publication.
Joe McNally is
known internationally for his ability to produce technically and
logistically complex assignments with expert use of color and light. As
part of his teaching activities, he conducts numerous workshops around
the world.
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