The third edition of the bestselling guide to do-it-yourself SEOGetting
seen on the first page of search engine result pages is crucial for
businesses and online marketers. Search engine optimization helps
improve Web site rankings, and it is often complex and confusing. This
task-based, hands-on guide covers the concepts and trends and then lays
out a day-by-day strategy for developing, managing, and measuring a
successful SEO plan. With tools you can download and case histories to
illustrate key points, it’s the perfect solution for busy marketers,
business owners, and others whose jobs include improving Web site
traffic.
- A successful SEO plan is vital to any business with an online presence
- This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results
- Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
- Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system
Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.
The Ultimate Do-It-Yourself Guide to SEO!A Step-by-Step Guide
More timely than ever, this comprehensive, can-do book offers expert advice, practical instructions, and smart tools to help you increase visibility for your website on Google and other major search engines. In this new edition of their bestselling guide, veteran search marketing consultants Jennifer Grappone and Gradiva Couzin give you the very latest SEO and social media strategies and tricks of the trade in a workable, day-by-day plan. Perfect for busy self-starters in organizations large and small, this book will quickly help you increase your visibility and presence on the web.
"From strategy to implementation and optimization, this valuable resource gives you easily digestible, bite-sized nuggets containing proven, field-tested principles—it's SEO done right."
—Amman Badlani, Manager, Online Marketing and Analytics, Planned Parenthood Federation of America
"Tightly written and to the point, it gives you the knowledge you need to make a big difference in how your site appears in search engines."
—Rafael Baptista, SEO Specialist, Tripadvisor.com
"SEO: An Hour a Day is an immediately actionable guerilla field guide. Gradiva and Jennifer have a terrific grip on what real SEO practitioners should undertake short, mid, and long term."
—Marty Weintraub, President, aimClear
"If you read even half of the book you'll be an SEO star. Imagine what will happen if you read the whole thing!"
—Avinash Kaushik, Author of Web Analytics 2.0 and Google Analytics Evangelist
More timely than ever, this comprehensive, can-do book offers expert advice, practical instructions, and smart tools to help you increase visibility for your website on Google and other major search engines. In this new edition of their bestselling guide, veteran search marketing consultants Jennifer Grappone and Gradiva Couzin give you the very latest SEO and social media strategies and tricks of the trade in a workable, day-by-day plan. Perfect for busy self-starters in organizations large and small, this book will quickly help you increase your visibility and presence on the web.
- Develop and implement an SEO strategy using the winning An Hour a Day approach
- Discover how search engines work now, and make them work for you
- Optimize your site so you can be found, then make the sale
- Use Facebook, Twitter, and other sites on the Social and Mobile Web to put your site in the spotlight
- Find out what "link juice" is, and start making your own
- Get visibility in local, social, shopping, and other featured search results
- Essential hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
- Engaging right-brain vs. left-brain sidebars, where the authors discuss key issues from their unique perspectives
- Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid
"From strategy to implementation and optimization, this valuable resource gives you easily digestible, bite-sized nuggets containing proven, field-tested principles—it's SEO done right."
—Amman Badlani, Manager, Online Marketing and Analytics, Planned Parenthood Federation of America
"Tightly written and to the point, it gives you the knowledge you need to make a big difference in how your site appears in search engines."
—Rafael Baptista, SEO Specialist, Tripadvisor.com
"SEO: An Hour a Day is an immediately actionable guerilla field guide. Gradiva and Jennifer have a terrific grip on what real SEO practitioners should undertake short, mid, and long term."
—Marty Weintraub, President, aimClear
"If you read even half of the book you'll be an SEO star. Imagine what will happen if you read the whole thing!"
—Avinash Kaushik, Author of Web Analytics 2.0 and Google Analytics Evangelist
About the Author
Search marketing consultants Jennifer Grappone and Gradiva Couzin
have improved the Internet presence of Fortune 500 companies and other
firms in the media, entertainment, software, retail, and nonprofit
industries. Jennifer, a former web project manager and corporate video
producer, began focusing exclusively on SEO in 2000. Gradiva, a
programmer and civil engineer, has been working in SEO since 1999.
Together, they deliver a well-rounded, left-brain/right-brain approach
to successful search engine optimization and social marketing.
Product Details
- Paperback: 432 pages
- Publisher: Sybex; 3 edition (January 11, 2011)
- Language: English
Finn (Texas, USA)Amazon Verified Purchase
This review is from: Search Engine Optimization (SEO): An Hour a Day (Paperback)
As an seo consultant this book has played a HUGE role in helping me
acquire the knowledge of seo i have today. I was a virtual seo newbie
when i got this, my job requirements as an internet and ecommerce
manager had been changed to include seo techniques and practices and i
was more than a little worried that my ignorance of the subject would be
found out, but by the time i'd read this twice i practically felt like
i'd been involved in seo for years (yes, the transition was that
smooth).
Here are my thoughts on this book.
Search engine optimization: an hour a day is a great read for anyone who wants to know all about SEO. It's a well structured book that takes you by the hand, one step at a time, and leads you through everything from the basic fundamentals to the most advanced SEO techniques used by seasoned professionals. It's incredibly detailed, maybe too detailed, from the fundamentals of keyword and website analysis to paid advertising, so much that at times it seems it's a little more information than you can handle all at once(especially for an seo newbie).
I've read reviews that said it was too wordy but i think the book was meant to be taken a little at time, especially by newbies, not just rushed and digested in a single reading. You need to practice the techniques a little at a time to really grasp the importance of each. The fact that the book uses scenarios from real businesses as examples for readers to follow helps to give people who are unfamiliar with the whole SEO concept a clearer picture of what the authors are talking about.
The text and language of the book is easy enough to understand. The tools and resources mentioned throughout the book and especially at the end are very useful for anyone who's interested in keeping up to date with the ever changing rules of seo.
Another invaluable resource that really makes me feel this book is worth it's weight in gold is the third part which outlines a detailed 3 month seo plan to get your website to the top of the search engines for your chosen keywprds. Believe me it works! I know because i use it all the time for many of my clients. If you want to get your website to the top of the search engine rankings, "Search engine optimization: an hour a day" is all you need.
Here are my thoughts on this book.
Search engine optimization: an hour a day is a great read for anyone who wants to know all about SEO. It's a well structured book that takes you by the hand, one step at a time, and leads you through everything from the basic fundamentals to the most advanced SEO techniques used by seasoned professionals. It's incredibly detailed, maybe too detailed, from the fundamentals of keyword and website analysis to paid advertising, so much that at times it seems it's a little more information than you can handle all at once(especially for an seo newbie).
I've read reviews that said it was too wordy but i think the book was meant to be taken a little at time, especially by newbies, not just rushed and digested in a single reading. You need to practice the techniques a little at a time to really grasp the importance of each. The fact that the book uses scenarios from real businesses as examples for readers to follow helps to give people who are unfamiliar with the whole SEO concept a clearer picture of what the authors are talking about.
The text and language of the book is easy enough to understand. The tools and resources mentioned throughout the book and especially at the end are very useful for anyone who's interested in keeping up to date with the ever changing rules of seo.
Another invaluable resource that really makes me feel this book is worth it's weight in gold is the third part which outlines a detailed 3 month seo plan to get your website to the top of the search engines for your chosen keywprds. Believe me it works! I know because i use it all the time for many of my clients. If you want to get your website to the top of the search engine rankings, "Search engine optimization: an hour a day" is all you need.
John Eggert, Executive Coach
This review is from: Search Engine Optimization (SEO): An Hour a Day (Paperback)
These two women know what they are doing!! Their expertise in
communication on the web is mirrored in the layout, organization and
basic user friendliness of the book. I would absolutely hire the authors
to do my web optimization work except they have convinced me that I can
do a good bit of it myself.
I picked up the book thinking it would be a book on web technology and, although that is true, it is even more about marketing tactics and strategies. The thinking they had me do, very nicely stepped out in hourly increments, has had as much of an impact on my overall marketing strategy as it did on my SEO strategy. In fact, I suspect the authors would say there is only a very fuzzy line between the two.
For me, the practical impact of the book was to show me how to narrow and focus my web presence [...] from a generalized executive coaching practice to the very specific niche of senior executives in technology-oriented organizations. Now I just have to do it!
EXCELLENT BOOK!!!
John Eggert, Ph.D.
Executive Coach for Technology Professionals
The Idea Leadership Company
JohnEggert@IdeaLeadership.com
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