The Power Formula for Linkedin Success: Kick-start Your Business, Brand, and Job Search

The Power Formula for Linkedin Success: Kick-start Your Business, Brand, and Job Search

Publication Date: March 1, 2011 This simple, user-friendly guide explains how you can access the full power of LinkedIn--including advice on making lasting business connections, building a unique personal brand, and generating significant business opportunities. Are you at a social-media disadvantage if you entered the business world before the rise of Facebook? Wayne Breitbarth argues that the opposite is true when it comes to LinkedIn: your experience and connections as a seasoned professional give you a leg up in harnessing the benefits of LinkedIn. You have already done a lot of the networking groundwork, and LinkedIn can extend your reach even further with minimal time each week. Using actual screenshots of the LinkedIn website, Breitbarth demonstrates how you can take advantage of all the features of this professional networking platform. He shows you how to create a compelling profile, use keywords to improve your ability to find and be found by others, build a solid base of connections, solicit valuable recommendations, and much more. His 6-week, 2-hour-per-week startup plan and weekly maintenance plan will motivate you to make the most of your time on LinkedIn. Wayne Breitbarth's pragmatic teaching style and engaging sense of humor are on display throughout The Power Formula for LinkedIn Success, and he shares many specific examples, stories, and illustrations that are the direct result of thirty years experience in business consulting and business ownership. Whether you are an entry-level professional, a CEO, or anywhere in between, you can benefit from this practical introduction to a powerful networking tool. 

Editorial Reviews

Review

Leading the reader through his own journey from skeptic to LinkedIn enthusiast and trainer, Breitbarth extols the benefits of creating a well-crafted LinkedIn account.

Perfect for readers who grew up before the dawn of the Internet era.

-Kirkus Reviews

I know of no one who knows how to use LinkedIn better than Wayne Breitbarth.  
-Robert Grede, Best-selling author of Naked Marketing - The Bare Essentials and The Spur & The Sash--a novel

--Inside Endorsements page

This greatly simplifies the ability of those of us not in the Facebook generation to make sense of social media and leverage LinkedIn for business success.



-Michael A. Dalton, Author of Simplifying Innovation

--Inside Endorsements page

Wayne Breitbarth's Power Formula for Linkedin Success explains how anyone can use Linkedin to propel business growth. 
-Christina Steder, President, Clear Verve Marketing, LLC

--Inside Endorsements page

"The Power Formula doesn't read like a first book...Instead, it is polished and comprehensive enough to provide an excellent starting base for social media newbies.  
                                                
--New York Journal of Books

From the Inside Flap

Wayne Breitbarth has written a great "how to" on one of the fastest growing social marketing platforms. Read it and learn. 

-Jack Covert,President and founder 800-CEO-READ, Author of The 100 Best Business Books of All Time

--Book front cover

From the Back Cover

I highly recommend this book for novices in particular who will find Breitbarth's style user friendly and geek-speak free. 
-Shama Kabani, Author of the best-selling The Zen of Social Media Marketing

To succeed in business today you need to thoroughly understand how to leverage one of today's most powerful tools, LinkedIn.  A great first step is to read Breitbarth's book.

-Erik Qualman, international bestselling author of Socialnomics

About the Author

Wayne Breitbarth is the owner of M&M Office Interiors, and he also shares his passion for social media with others through private business consulting as well as dynamic presentations to local and national audiences. His listeners are captivated by his simple, straightforward approach that results from his diverse business background. He has received recognition for his public service in the Milwaukee community and resides just outside the city with his wife of thirty years.