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Tuesday, January 17, 2012

Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off [Hardcover]



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Book Description

Publication Date: September 27, 2011

Simple, powerful marketing strategies every business can afford to implementThere's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue--with little or no marketing budget.
With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, grow a loyal audience that devours your content, and spread the word about any product, service, cause or personality.

  • Use simple videos as promotional power tools
  • Hold an eBay auction for publicity purposes (author Jim Cockrum made over $30,000 and earned tons of free publicity from just one auction)
  • Find the perfect online partners that can take you to the next level quickly...and more!

Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

Editorial Reviews

From the Author

I wrote this book for everyone that has a dream of succeeding in business at any level. It's a book of simple business and marketing ideas that I've collected from over a decade of phenomenal success online in my own business, and in coaching others into success.  My greatest goal in life is to help entrepreneurs and creative leaders vigorously pursue their life's calling - this book is my best shot at doing just that.

From the Inside Flap

You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business.
Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget. Using both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and build a foundation for your business. Free Marketing offers simple, actionable advice to help you:
  • Use your expert knowledge to create compelling content that attracts customers and enhances your credibility
  • Create a "squeeze page," the most powerful one-page website you'll ever build
  • Create the twenty-four marketing videos you need to grow sales
  • Implement a proven method to use eBay for publicity (which the author used to earn $30,000 and tons of free publicity off just one auction)
  • Develop efficient online marketing habits that generate leads and boost your SEO
  • Address smart phone trends with a strategic mobile marketing plan
Don't let your marketing budget limit you anymore. Free Marketing proves that the most powerful marketing strategies can also be the cheapest.



Product Details


  • Hardcover: 327 pages
  • Publisher: Wiley; 1 edition (September 27, 2011)
  • Language: English


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