Expert Facebook advertising techniques you won't find anywhere else!
Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it’s a must-have on the online marketer’s bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more.
Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit.
Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders.
Find actionable tips on how to:
—Joanna Lord, Director of Customer Acquisition, SEOmoz
There's no fluff or platitudes here. This book offers well-researched insights and step-by-step guidelines for setting and meeting goals, creating ads, branding, targeting, community building, conversion tracking, and a lot more.
—Carri Bugbee, President, Big Deal PR, and Adjunct Professorat Portland State University
Discover powerful targeting techniques
See how to budget campaigns and bid your ads to maximize every dollar spent
He's written extensively for respected Internet marketing trade publications including SearchEngineWatch, SearchEngineLand, SearchEngineRoundTable, and been quoted in many others. aimClear Blog (aimclearblog.com) has been cited as among the Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs, PRWeb's 25 Essential Public Relations Blogs You Should Be Reading, and listed in the AdAge Power150.
A fixture on the international conference circuit, Marty speaks regularly at Search Engine Strategies (SES), Search Marketing Expo (SMX), PubCon, SEMpdx, International Search Summit, All Facebook Summit, Socialize, OMMA, Search Insider Summit, Universities, and others. Marty founded and produces the aimClear® Full Day Facebook Marketing Intensive Workshop
He has been described as "not your typical agency type." A "social media maverick" and "more innovator than follower." aimClear has become internationally recognized for its work in demographic research, especially as pertains to search, Facebook, and LInkedIn.
Marty and his aimClear team specialize in paid and organic search and social online marketing. aimClear's services include blended search and social demographic research; search engine optimization (SEO) technical and semantic audits, analytics monitoring, and consulting; pay-per-click (PPC) audits, setup, testing, and ongoing management; online reputation management (ORM) dashboard configuration and ongoing monitoring; social media marketing consulting and data-driven community management; public relations; and copywriting.
Marty enjoys camping, canoeing, fishing, patronizing James-Beard-award-winning restaurants, and fine wine,
Specialties
SEO, Facebook, Google, Bing, LinkedIn PPC, Social Media & Community Management, Reputation Monitoring, Business Plan Consulting, Search & Social Demographic Research
Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it’s a must-have on the online marketer’s bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more.
Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit.
Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders.
- Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now.
- Get extraordinary advice for using each available ad element—headline, body text, images, logos, etc.—for maximum effect
- How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques
- Essential metrics and reporting considerations
- Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes
- Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos
Editorial Reviews
From the Back Cover
Proven techniques you won't find anywhere elseFacebook offers a fertile and unprecedented opportunity for advertisers, marketers, PR pros, and businesses. Now you can better leverage Facebook with this practical guide from Facebook advertising expert Marty Weintraub. From hyper-targeting demographic segments to streamlining execution, he shows you in depth how to create, deploy, measure, and optimize Facebook advertising campaigns that truly deliver. Presenting cutting-edge techniques at a level of detail you won't find anywhere else, Marty includes great advertising examples and lays out proven tactics to help you improve ROI, avoid mistakes, and achieve success.Find actionable tips on how to:
- Master the Facebook Ads web UI and Power Editor
- Target and segment Facebook users with laser-sharp demographic precision
- Write great copy and design ads that pop for B2C and B2B campaigns
- Set the right KPIs, decipher the metrics, and check your success
- Use Facebook's Ad Manager to successfully optimize and report
- Get hundreds of millions of impressions globally
- Improve your ROI and showcase your brand
- Measure and improve your ROI
- Support PR, marketing, and branding efforts
- Understand crucial optimization factors
- Effectively target based on personal and professional factors
—Joanna Lord, Director of Customer Acquisition, SEOmoz
There's no fluff or platitudes here. This book offers well-researched insights and step-by-step guidelines for setting and meeting goals, creating ads, branding, targeting, community building, conversion tracking, and a lot more.
—Carri Bugbee, President, Big Deal PR, and Adjunct Professorat Portland State University
Discover powerful targeting techniques
See how to budget campaigns and bid your ads to maximize every dollar spent
More About the Author
Biography
Marty is author of "Killer Facebook Ads" (Wiley/Sybex 2011) and CEO of aimClear®, an online marketing agency that has managed Facebook ad campaigns generating over 10 billion impressions internationally. Client credits include MarthaStewart.com, Siemens, Second Life, Budget Direct, and other global brands.He's written extensively for respected Internet marketing trade publications including SearchEngineWatch, SearchEngineLand, SearchEngineRoundTable, and been quoted in many others. aimClear Blog (aimclearblog.com) has been cited as among the Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs, PRWeb's 25 Essential Public Relations Blogs You Should Be Reading, and listed in the AdAge Power150.
A fixture on the international conference circuit, Marty speaks regularly at Search Engine Strategies (SES), Search Marketing Expo (SMX), PubCon, SEMpdx, International Search Summit, All Facebook Summit, Socialize, OMMA, Search Insider Summit, Universities, and others. Marty founded and produces the aimClear® Full Day Facebook Marketing Intensive Workshop
He has been described as "not your typical agency type." A "social media maverick" and "more innovator than follower." aimClear has become internationally recognized for its work in demographic research, especially as pertains to search, Facebook, and LInkedIn.
Marty and his aimClear team specialize in paid and organic search and social online marketing. aimClear's services include blended search and social demographic research; search engine optimization (SEO) technical and semantic audits, analytics monitoring, and consulting; pay-per-click (PPC) audits, setup, testing, and ongoing management; online reputation management (ORM) dashboard configuration and ongoing monitoring; social media marketing consulting and data-driven community management; public relations; and copywriting.
Marty enjoys camping, canoeing, fishing, patronizing James-Beard-award-winning restaurants, and fine wine,
Specialties
SEO, Facebook, Google, Bing, LinkedIn PPC, Social Media & Community Management, Reputation Monitoring, Business Plan Consulting, Search & Social Demographic Research
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