With millions of
websites on the Internet, search engine optimization - or SEO - is the
difference between ranking one in Google and remaining invisible. This
book breaks the latest SEO techniques into 50 tips that can help any
website - from a small company to the largest corporation - rank number
one in the search engines and boost your visitor traffic and sales.
Editorial Reviews
From the Author
I've worked on search engine optimization (SEO) for dozens of
websites and decided to boil down the mechanics of exactly how it works
into this book. You don't need to be technical to understand search
engine optimization, but you need to employ effective strategies if you
want to rank well in search engine results. Although SEO tactics change
constantly, these 50 tips represent the "tried and true" techniques that
will always help visitors find your website.
From the Back Cover
Are you tired of your competitors' websites ranking ahead of
your's? Are you frustrated with watching potential customers go
somewhere else? Then you need to know the 50 insider tips that SEO
experts use every day in the world's busiest websites.
Regardless of your level of technical expertise, Ranking Number One
will show you the secrets of the search engines and the tips used by
high traffic sites to boost their rankings in Google™, Yahoo!™ and
Bing™. With over 200 million established websites on the Internet and
billions of web pages, it's never been more important to know the
tactics and strategies that will get your site on page one of Google's
search results.
SEO gives you the
control to build highly successful websites that attract visitors,
convert traffic into sales, and develop repeat customers that will come
back to your site again and again. Whether you are building from scratch
or refreshing a site that's not getting the traffic you expect, Ranking Number One will show one step at a time how to plan for top placement in the search engines.
You'll
learn how to think like an SEO pro, how to avoid the mistakes made by
90% of the world's web sites, and how to keep your top place search
rankings for the long term. Inside you'll discover:
- How to plan SEO before you build a new web site, and the secrets to creating great content
- How to get authoritative sites to link to you and make your site a go-to hub for visitors
- How to channel the crowds to your site with social media
- How to use free tools from Google and others to measure your success
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