The 4 Essentials of Entrepreneurial Thinking: What Successful People Didn't Learn in School

The 4 Essentials of Entrepreneurial Thinking: What Successful People Didn't Learn in School 

Publication Date: January 23, 2012

Endorsed by 3 New York Times #1 Bestselling Authors, including Leaders in Education, Leadership, and Entrepreneurship!

''Cliff Michaels delivers a powerful path to profits, passion, and purpose.'' ~ Tony Hsieh, CEO Zappos / Author, Delivering Happiness (NY Times #1 Bestseller)

''Cliff's writing is full of creativity, inspiration, and practical lessons. I highly recommend this book.'' ~ Blake Mycoskie, Chief Shoe Giver, TOMS Shoes / Author, Start Something that Matters (NY Times #1 Bestseller)

In The 4 Essentials of Entrepreneurial Thinking, Cliff Michaels takes us on an inspirational journey while capturing the passion and wisdom of extraordinary people. On the cutting edge of life and business strategies for over 20 years, Cliff not only shares his triumphs and tribulations as an entrepreneur, he unleashes a fun system of timeless lessons anyone can follow. Drawing on classic mentors from da Vinci, Edison, and Mozart, to Jobs, Gates, Oprah, and Branson, Cliff suggests we all benefit from a real-world MBA - your Master's in Basic Abilities. With thought-provoking stories and whimsical quotes, Cliff has managed to write an original work with cross-over appeal from artist to athlete, educator to entrepreneur, and Main Street to Wall Street. This fast-paced book rocks the education and business world as it raises the bar for success principles!

''The 4 Essentials is a fun read. Like Cliff, it's full of passion with a blend of new ideas and timeless wisdom.'' -- Dave Logan Former Associate Dean, USC Marshall School of Business #1 NY Times Bestselling Co-author- Tribal Leadership

''Cliff's concept for a real-world MBA (Master in Basic Abilites) hits the nail on the head. He takes us on a life journey with pragmatic insights, offering a guide for anyone on their entrepreneurial path.'' --Sue Hesse, Director Foundation Partnerships, The Kauffman Foundation

''A visionary leader and pioneering entrepreneur, Cliff Michaels sets the bar for life and business training. The 4 Essentials is a winning formula.'' --Michael Caito Chairman, The Entrepreneur's Organization

Review

''Cliff's concept for a real-world MBA (Master in Basic Abilites) hits the nail on the head. He takes us on a life journey with pragmatic insights, offering a guide for anyone on their entrepreneurial path.'' --Sue Hesse, Director Foundation Partnerships, The Kauffman Foundation

''A visionary leader and pioneering entrepreneur, Cliff Michaels sets the bar for life and business training. The 4 Essentials is a winning formula.'' --Michael Caito Chairman, The Entrepreneur's Organization

''The 4 Essentials is a fun read. Like Cliff, it's full of passion with a blend of new ideas and timeless wisdom.'' --Dave Logan Former Associate Dean, USC Marshall School of Business #1 NY Times Bestselling Co-author- Tribal Lead

› Visit Amazon's Cliff Michaels Page

Biography

Cliff Michaels is a writer, speaker, and social entrepreneur. Along his journey, he's been a life coach, business strategist, angel investor, real estate broker, and high-tech CEO. Having trained thousands of clients in personal growth and entrepreneurship, Cliff's lessons are now available on www.CliffMichaels.com. His result-oriented courses and tools (Success Strategies on Demand), enable anyone to find their path to a real-world MBA -- a Master's in Basic Abilities.

Cutting his entrepreneurial teeth with street-wise mentors, Cliff bought his first home at 19 with no money in the bank. His unique experience as a college freshman inspired research to prove a simple theory -- that a substantial gap existed between classroom education, corporate training, and real-world Essentials for success and happiness. After dropping out of USC as a sophomore, Cliff spent the next 20 years building companies in real estate, technology, and consulting. His companies have closed over $500 million dollars in sales.

Today, Cliff's mission is to inspire, give back, and raise the bar for real-world education and social entrepreneurship. With every book or course sold, Cliff donates to students, education programs and global causes.

Cliff lives in Santa Monica, California where hobbies include yoga, tennis, hiking, travel and long catnaps. He's also a recovering real estate junkie.