Book Description
If you've been let down by the undelivered promises of marketing, this book is for you. Launch
reveals a new way to grow your business that involves focusing on the
needs of others, giving gifts, working with outsiders, and restraining
your marketing messages. These principles are precisely the opposite
of traditional marketing. Yet they work. And they are the future. If
you follow the formula outlined in this book, you can attract countless
customers and prospects, resulting in amazing business growth.
This book will show you how to:
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This book will show you how to:
- Create highly sharable content that meets people's needs
- Identify and work with outside experts, many of whom will gladly promote your content
- Attract and retain raving fans that will help your business grow
- Creatively market and sell to people who will gladly purchase your products and services
se
Review
"What Stelzner shares here is proven! He's already built a community
that propelled his brand not only beyond the competition, but ahead of
an entire industry." Brian Solis, author of Engage! --From book
"This isn't a book about marketing; it's about human nature. Understand that and you've unlocked the key to your success." Scott Monty, Head of social media at Ford Motor Company
--from book
"Launch is your road map to success in an ever-changing world." Guy Kawasaki, author of Enchantment --from book
"If you're looking for a better way to reach the business heights you've only dreamed of, start reading Launch." David Meerman Scott, author of Real-Time Marketing & PR --from book
"I only believe what I've read in Launch because I've watched Michael Stelzner do it himself. It works." Chris Brogan, President, HumanBusinessWorks.com and co-author of Trust Agents --from book
"This isn't a book about marketing; it's about human nature. Understand that and you've unlocked the key to your success." Scott Monty, Head of social media at Ford Motor Company
--from book
"Launch is your road map to success in an ever-changing world." Guy Kawasaki, author of Enchantment --from book
"If you're looking for a better way to reach the business heights you've only dreamed of, start reading Launch." David Meerman Scott, author of Real-Time Marketing & PR --from book
"I only believe what I've read in Launch because I've watched Michael Stelzner do it himself. It works." Chris Brogan, President, HumanBusinessWorks.com and co-author of Trust Agents --from book
From the Inside Flap
In order to rocket your business to stellar growth and far-reaching
recognition, you're going to need plenty of fuel—nuclear fuel to thrust
you beyond the pull of gravity and primary fuel to keep you moving
forward. And what's that fuel made out of? Content.
Launch provides a detailed recipe for the most combustible content—rich, magnetic content that attracts people and opportunities. This special content helps you access the most influential experts in your industry and earns the trust and loyalty of people—and to earn that trust, you'll need to pack away your marketing messages. Primary fuel, the regularly produced free content that meets the needs of your readers, is a gift that keeps people coming back and cultivates raving fans. Carefully designed and highly targeted nuclear fuel—content that has a big impact—leaves a lasting impression on people and rockets your industry recognition.
Launch delivers field-tested guidance on how to create the most compelling content, and then leverage that content for maximum velocity—while gaining the support of top experts in your industry. You'll find step-by-step instruction, including how to:
Launch provides a detailed recipe for the most combustible content—rich, magnetic content that attracts people and opportunities. This special content helps you access the most influential experts in your industry and earns the trust and loyalty of people—and to earn that trust, you'll need to pack away your marketing messages. Primary fuel, the regularly produced free content that meets the needs of your readers, is a gift that keeps people coming back and cultivates raving fans. Carefully designed and highly targeted nuclear fuel—content that has a big impact—leaves a lasting impression on people and rockets your industry recognition.
Launch delivers field-tested guidance on how to create the most compelling content, and then leverage that content for maximum velocity—while gaining the support of top experts in your industry. You'll find step-by-step instruction, including how to:
- Develop an outward-focused mindset that inspires the content creation process
- Identify role models that could become tomorrow's strategic partners
- Build relationships with outside experts who'll gladly help you grow your business
- Employ social proof so visitors turn into faithful fans
- Implement the ten most effective types of content—the fuel of your business
- Discover new ways to market that don't repel people, but actually engage them
From the Back Cover
"Hands on and generous, Michael shows you preciselyhow he does it, step by step."—Seth Godin, author of Linchpin
"What Stelzner shares here is proven! He's already built a community that propelled his brand not only beyond the competition, but ahead of an entire industry."—Brian Solis, author of Engage!
"This isn't a book about marketing; it's about human nature. Understand that and you've unlocked the key to your success."—Scott Monty, Head of Social Media, Ford Motor Company
"If you're looking for a better way to reach the business heights you've only dreamed of, start reading Launch."—David Meerman Scott, author of Real-Time Marketing and PR
"I only believe what I've read in Launch because I've watched Michael Stelzner do it himself. It works."—Chris Brogan, President, HumanBusinessWorks.com, and coauthor of Trust Agents
"Theory is fine, really. But what's even better is how-to action.And that's precisely what you'll find here."—Ann Handley, Chief Content Officer, MarketingProfs, and coauthor of Content Rules
"Mike's teachings absolutely work! This book is a must-read for anyone serious about building a sustainable empire on a solid foundation in today's fast-moving, new media world."—Mari Smith, coauthor of Facebook Marketing: An Hour a Day
"What Stelzner shares here is proven! He's already built a community that propelled his brand not only beyond the competition, but ahead of an entire industry."—Brian Solis, author of Engage!
"This isn't a book about marketing; it's about human nature. Understand that and you've unlocked the key to your success."—Scott Monty, Head of Social Media, Ford Motor Company
"If you're looking for a better way to reach the business heights you've only dreamed of, start reading Launch."—David Meerman Scott, author of Real-Time Marketing and PR
"I only believe what I've read in Launch because I've watched Michael Stelzner do it himself. It works."—Chris Brogan, President, HumanBusinessWorks.com, and coauthor of Trust Agents
"Theory is fine, really. But what's even better is how-to action.And that's precisely what you'll find here."—Ann Handley, Chief Content Officer, MarketingProfs, and coauthor of Content Rules
"Mike's teachings absolutely work! This book is a must-read for anyone serious about building a sustainable empire on a solid foundation in today's fast-moving, new media world."—Mari Smith, coauthor of Facebook Marketing: An Hour a Day
About the Author
Michael A. Stelzner is the founder of SocialMediaExaminer.com—a
popular online magazine that helps businesses answer social media
questions with useful how-to articles, in-depth case studies, expert
interviews, and original research. He also authored the book Writing White Papers: How to Capture Readers and Keep Them Engaged, and is the man behind several large professional development conferences such as the Social Media Success Summit.
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