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Sunday, January 29, 2012

Professional JavaScript for Web Developers




A significant update to a bestselling JavaScript book As the key scripting language for the web, JavaScript is supported by every modern web browser and allows developers to create client-side scripts that take advantage of features such as animating the canvas tag and enabling client-side storage and application caches. After an in-depth introduction to the JavaScript language, this updated edition of a bestseller progresses to break down how JavaScript is applied for web development using the latest web development technologies. Veteran author and JavaScript guru Nicholas Zakas shows how JavaScript works with the new HTML5 as well as other significant advances in web development as it relates to JavaScript. Begins with an introduction to JavaScript basics and then moves on to more advanced topics regarding JavaScript and advances in web development technologies Describes how JavaScript is implemented into HTML5 Covers browser/feature detection in scripts, event-driven JavaScript development, error reporting and debugging, offline application and data storage, and more Professional JavaScript for Web Developers, 3rd Edition is an authoritative JavaScript resource that every web developers should have.

HTML5 & CSS3 Visual QuickStart Guide (7th Edition)




Review

If your budget only allows for one HTML5 and CSS3 book, this book is a terrific way to invest your money. I’ve reviewed HTML5 for Web Designers and Introducing HTML5 on this blog. I think this book is better than either of those books. That’s not saying the two books mentioned are not excellent books, because they are. I’ve read both of those books carefully and I still learned new and helpful things from HTML5 and CSS3. Plus, the VQS style is inherently easy to use with each topic detailed in small step-by-step bits. It’s so easy to find the one thing you need to know at any given moment with a VQS book.

Another advantage this book over the others I mentioned is that it can get a beginner going but it also offers a lot of good information for the experienced HTML and CSS wonk. If you’re teaching either of these topics, this book is classroom gold.

Definitely recommended. - Virginia DeBolt, webteacher.ws

About the Author

Bruce Hyslop began developing for the Web in 1997 and focuses on interface technical architecture, development, usability, accessibility, and advocating best practices. He is the author of The HTML Pocket Guide (Peachpit Press, 2010), a thorough discussion and reference of all HTML elements (HTML5 and prior). Bruce also teaches a CSS course at UCLA Extension and occasionally speaks on matters regarding front-end development. Over the years, he has overseen front-end teams or been a developer for more than 150 projects, including those for ABC, BBC, Disney, Logitech, Microsoft, NBC Universal, Nokia, Target, Toyota, and Yahoo!, among others.

Bruce is an independent developer and consultant to agencies, start-ups, and others, previously having spent a decade in the digital agency world. Formerly, he was the senior director of the Interface Engineering Group (IEG) at Schematic, where he oversaw company-wide efforts to define and implement best practices regarding HTML, CSS, JavaScript, and accessibility wherever they may be applied: the browser, desktop, mobile devices, and emerging platforms.

Bruce was an early adopter of Web standards. At a previous agency in the early 2000s, he lead companies such as Baskin-Robbins and Pacific Gas & Electric into the fray of modern client-side practices while managing development between offices in Los Angeles, China, and New York.


Product Details

  • Paperback: 576 pages
  • Publisher: Peachpit Press; 7 edition (December 31, 2011)
  • Language: English

Tuesday, January 24, 2012

Mark R. Levin-Political utopianism is tyranny disguised as a desirable, workable, and even paradisiacal governing ideology




About the Author

Mark R. Levin, nationally syndicated talk-radio host and president of Landmark Legal Foundation, is the author of Liberty and Tyranny: A Conservative Manifesto, which spent more than three months as a #1 New York Times bestseller and sold more than one million copies. His books Men in Black: How the Supreme Court is Destroying America and Rescuing Sprite: A Dog Lover’s Story of Joy and Anguish were also bestsellers. He has worked as an attorney in the private sector and as a top adviser and administrator to several members of President Ronald Reagan’s cabinet.

Excerpt. © Reprinted by permission. All rights reserved.

EPILOGUE
MY PREMISE, IN THE first sentence of the first chapter of this book, is this: “Tyranny, broadly defined, is the use of power to dehumanize the individual and delegitimize his nature. Political utopianism is tyranny disguised as a desirable, workable, and even paradisiacal governing ideology.”

Plato’s Republic, More’s Utopia, Hobbes’s Leviathan, and Marx’s workers’ paradise are utopias that are anti-individual and anti-individualism. For the utopians, modern and olden, the individual is one-dimensional—selfish. On his own, he has little moral value. Contrarily, authoritarianism is defended as altruistic and masterminds as socially conscious. Thus endless interventions in the individual’s life and manipulation of his conditions are justified as not only necessary and desirable but noble governmental pursuits. This false dialectic is at the heart of the problem we face today.

In truth, man is naturally independent and self-reliant, which are attributes that contribute to his own well-being and survival, and the well-being and survival of a civil society. He is also a social being who is charitable and compassionate. History abounds with examples, as do the daily lives of individuals. To condemn individualism as the utopians do is to condemn the very foundation of the civil society and the American founding and endorse, wittingly or unwittingly, oppression. Karl Popper saw it as an attack on Western civilization. “The emancipation of the individual was indeed the great spiritual revolution which had led to the breakdown of tribalism and to the rise of democracy.”1 Moreover, Judaism and Christianity, among other religions, teach the altruism of the individual.

Of course, this is not to defend anarchy. Quite the opposite. It is to endorse the magnificence of the American founding. The American founding was an exceptional exercise in collective human virtue and wisdom—a culmination of thousands of years of experience, knowledge, reason, and faith. The Declaration of Independence is a remarkable societal proclamation of human rights, brilliant in its insight, clarity, and conciseness. The Constitution of the United States is an extraordinary matrix of governmental limits, checks, balances, and divisions, intended to secure for posterity the individual’s sovereignty as proclaimed in the Declaration.

This is the grand heritage to which every American citizen is born. It has been characterized as “the American Dream,” “the American experiment,” and “American exceptionalism.” The country has been called “the Land of Opportunity,” “the Land of Milk and Honey,” and “a Shining City on a Hill.” It seems unimaginable that a people so endowed by Providence, and the beneficiaries of such unparalleled human excellence, would choose or tolerate a course that ensures their own decline and enslavement, for a government unleashed on the civil society is a government that destroys the nature of man.

On September 17, 1787, at the conclusion of the Constitutional Convention in Philadelphia, Delegate James Wilson, on behalf of his ailing colleague from Pennsylvania, Benjamin Franklin, read aloud Franklin’s speech to the convention in favor of adopting the Constitution. Among other things, Franklin said that the Constitution “is likely to be well administered for a Course of Years, and can only end in Despotism as other Forms have done before it, when the People shall become corrupt as to need Despotic Government, being incapable of any other.…”2

Have we “become corrupt”? Are we in need of “despotic government”? It appears that some modern-day “leading lights” think so, as they press their fanatical utopianism. For example, Richard Stengel, managing editor of Time magazine, considers the Constitution a utopian expedient. He wrote, “If the Constitution was intended to limit the federal government, it sure doesn’t say so.… The framers weren’t afraid of a little messiness. Which is another reason we shouldn’t be so delicate about changing the Constitution or reinterpreting it.”3 It is beyond dispute that the Framers sought to limit the scope of federal power and that the Constitution does so. Moreover, constitutional change was not left to the masterminds but deliberately made difficult to ensure the broad participation and consent of the body politic.

Richard Cohen, a columnist for the Washington Post, explained that the Constitution is an amazing document, as long as it is mostly ignored, particularly the limits it imposes on the federal government. He wrote, “This fatuous infatuation with the Constitution, particularly the 10th Amendment, is clearly the work of witches, wiccans, and wackos. It has nothing to do with America’s real problems and, if taken too seriously, would cause an economic and political calamity. The Constitution is a wonderful document, quite miraculous actually, but only because it has been wisely adapted to changing times. To adhere to the very word of its every clause hardly is respectful to the Founding Fathers. They were revolutionaries who embraced change. That’s how we got here.”4 Of course, without the promise of the Tenth Amendment, the Constitution would not have been ratified, since the states insisted on retaining most of their sovereignty. Furthermore, the Framers clearly did not embrace the utopian change demanded by its modern adherents.
Lest we ignore history, the no-less-eminent American revolutionary and founder Thomas Jefferson explained, “On every question of construction, carry ourselves back to the time when the constitution was adopted, recollect the spirit manifested in the debates, and instead of trying what meaning may be squeezed out of the text, or invented against it, conform to the probable one in which it was passed.”5

Thomas L. Friedman, a columnist for the New York Times and three-time Pulitzer Prize recipient, is even more forthright in his dismissal of constitutional republicanism and advocacy for utopian tyranny. Complaining of the slowness of American society in adopting sweeping utopian policies, he wrote, “There is only one thing worse than one-party autocracy, and that is one-party democracy, which is what we have in America today. One-party autocracy certainly has its drawbacks. But when it is led by a reasonably enlightened group of people, as China is today, it can also have great advantages. That one party can just impose the politically difficult but critically important policies needed to move a society forward in the 21st century.”6 Of course, China remains a police state, where civil liberties are nonexistent, despite its experiment with government-managed pseudo-capitalism. Friedman’s declaration underscores not only the necessary intolerance utopians have for constitutionalism, but their infatuation with totalitarianism.

It is neither prudential nor virtuous to downplay or dismiss the obvious—that America has already transformed into Ameritopia. The centralization and consolidation of power in a political class that insulates its agenda in entrenched experts and administrators, whose authority is also self-perpetuating, is apparent all around us and growing more formidable. The issue is whether the ongoing transformation can be restrained and then reversed, or whether it will continue with increasing zeal, passing from a soft tyranny to something more oppressive. Hayek observed that “priding itself on having built its world as if it had designed it, and blaming itself for not having designed it better, humankind is now to set out to do just that. The aim … is no less than to effect a complete redesigning of our traditional morals, law, and language, and on this basis to stamp out the older order and supposedly inexorable, unjustifiable conditions that prevent the institution of reason, fulfillment, true freedom, and justice.”7 But the outcome of this adventurism, if not effectively stunted, is not in doubt.

In the end, can mankind stave off the powerful and dark forces of utopian tyranny? While John Locke was surely right about man’s nature and the civil society, he was also right about that which threatens them. Locke, Montesquieu, many of the philosophers of the European Enlightenment, and the Founders, among others, knew that the history of organized government is mostly a history of a relative few and perfidious men co-opting, coercing, and eventually repressing the many through the centralization and consolidation of authority.

Ironically and tragically, it seems that liberty and the constitution established to preserve it are not only essential to the individual’s well-being and happiness, but also an opportunity for the devious to exploit them and connive against them. Man has yet to devise a lasting institutional answer to this puzzle. The best that can be said is that all that really stands between the individual and tyranny is a resolute and sober people. It is the people, after all, around whom the civil society has grown and governmental institutions have been established. At last, the people are responsible for upholding the civil society and republican government, to which their fate is moored.

The essential question is whether, in America, the people’s psychology has been so successfully warped, the individual’s spirit so thoroughly trounced, and the civil society’s institutions so effectively overwhelmed that revival is possible. Have too many among us already surrendered or been conquered? Can the people overcome the constant and relentless influences of ideological indoctrination, economic manipulation, and administrative coerciveness, or have they become hopelessly entangled in and dependent on a ubiquitous federal...

Product Details

  • Hardcover: 288 pages
  • Publisher: Threshold Editions (January 17, 2012)
  • Language: English

More About the Author

Biography

Mark R. Levin is a nationally syndicated talk radio host and president of Landmark Legal Foundation. He has also worked as an attorney in the private sector and as a top adviser and administrator to several members of President Reagan's cabinet. He is the author of the #1 New York Times bestselling book Liberty and Tyranny, as well as New York Times bestselling books Rescuing Sprite and Men in Black: How the Supreme Court Is Destroying America, Mark holds a B.A. from Temple University and a J.D. from Temple University School of Law.


Building a Bridge to the Life You Want

Strategy For You: Building a Bridge to the Life You Want
Do you have a plan for life? Think back on your life and how you arrived at where you are today. Did you envision where you wanted to be and then map out a strategy for getting there? Or, have you bounced around like a bumper car from one thing to the next? New research shows that only 15 per cent of adults have a written plan for their life.......................

Building Blogging Network

The 4 Essentials of Entrepreneurial Thinking: What Successful People Didn't Learn in School




January 23, 2012

Endorsed by 3 New York Times #1 Bestselling Authors, including Leaders in Education, Leadership, and Entrepreneurship!
''Cliff Michaels delivers a powerful path to profits, passion, and purpose.'' ~ Tony Hsieh, CEO Zappos / Author, Delivering Happiness (NY Times #1 Bestseller)

''Cliff's writing is full of creativity, inspiration, and practical lessons. I highly recommend this book.'' ~ Blake Mycoskie, Chief Shoe Giver, TOMS Shoes / Author, Start Something that Matters (NY Times #1 Bestseller)

In The 4 Essentials of Entrepreneurial Thinking, Cliff Michaels takes us on an inspirational journey while capturing the passion and wisdom of extraordinary people. On the cutting edge of life and business strategies for over 20 years, Cliff not only shares his triumphs and tribulations as an entrepreneur, he unleashes a fun system of timeless lessons anyone can follow. Drawing on classic mentors from da Vinci, Edison, and Mozart, to Jobs, Gates, Oprah, and Branson, Cliff suggests we all benefit from a real-world MBA - your Master's in Basic Abilities. With thought-provoking stories and whimsical quotes, Cliff has managed to write an original work with cross-over appeal from artist to athlete, educator to entrepreneur, and Main Street to Wall Street. This fast-paced book rocks the education and business world as it raises the bar for success principles!

''The 4 Essentials is a fun read. Like Cliff, it's full of passion with a blend of new ideas and timeless wisdom.'' -- Dave Logan Former Associate Dean, USC Marshall School of Business #1 NY Times Bestselling Co-author- Tribal Leadership

''Cliff's concept for a real-world MBA (Master in Basic Abilites) hits the nail on the head. He takes us on a life journey with pragmatic insights, offering a guide for anyone on their entrepreneurial path.'' --Sue Hesse, Director Foundation Partnerships, The Kauffman Foundation

''A visionary leader and pioneering entrepreneur, Cliff Michaels sets the bar for life and business training. The 4 Essentials is a winning formula.'' --Michael Caito Chairman, The Entrepreneur's Organization

Review

''Cliff's concept for a real-world MBA (Master in Basic Abilites) hits the nail on the head. He takes us on a life journey with pragmatic insights, offering a guide for anyone on their entrepreneurial path.'' --Sue Hesse, Director Foundation Partnerships, The Kauffman Foundation

''A visionary leader and pioneering entrepreneur, Cliff Michaels sets the bar for life and business training. The 4 Essentials is a winning formula.'' --Michael Caito Chairman, The Entrepreneur's Organization

''The 4 Essentials is a fun read. Like Cliff, it's full of passion with a blend of new ideas and timeless wisdom.'' --Dave Logan Former Associate Dean, USC Marshall School of Business #1 NY Times Bestselling Co-author- Tribal Lead

Biography

Cliff Michaels is a writer, speaker, and social entrepreneur. Along his journey, he's been a life coach, business strategist, angel investor, real estate broker, and high-tech CEO. Having trained thousands of clients in personal growth and entrepreneurship, Cliff's lessons are now available on www.CliffMichaels.com. His result-oriented courses and tools (Success Strategies on Demand), enable anyone to find their path to a real-world MBA -- a Master's in Basic Abilities.

Cutting his entrepreneurial teeth with street-wise mentors, Cliff bought his first home at 19 with no money in the bank. His unique experience as a college freshman inspired research to prove a simple theory -- that a substantial gap existed between classroom education, corporate training, and real-world Essentials for success and happiness. After dropping out of USC as a sophomore, Cliff spent the next 20 years building companies in real estate, technology, and consulting. His companies have closed over $500 million dollars in sales.

Today, Cliff's mission is to inspire, give back, and raise the bar for real-world education and social entrepreneurship. With every book or course sold, Cliff donates to students, education programs and global causes.

Cliff lives in Santa Monica, California where hobbies include yoga, tennis, hiking, travel and long catnaps. He's also a recovering real estate junkie.

Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques


Expert Facebook advertising techniques you won't find anywhere else!
Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it’s a must-have on the online marketer’s bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more.

Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit.
Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders.
  • Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now.
  • Get extraordinary advice for using each available ad element—headline, body text, images, logos, etc.—for maximum effect
  • How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques
  • Essential metrics and reporting considerations
  • Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes
  • Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos
 Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns.

Editorial Reviews

From the Back Cover

Proven techniques you won't find anywhere elseFacebook offers a fertile and unprecedented opportunity for advertisers, marketers, PR pros, and businesses. Now you can better leverage Facebook with this practical guide from Facebook advertising expert Marty Weintraub. From hyper-targeting demographic segments to streamlining execution, he shows you in depth how to create, deploy, measure, and optimize Facebook advertising campaigns that truly deliver. Presenting cutting-edge techniques at a level of detail you won't find anywhere else, Marty includes great advertising examples and lays out proven tactics to help you improve ROI, avoid mistakes, and achieve success.
Find actionable tips on how to:
  • Master the Facebook Ads web UI and Power Editor
  • Target and segment Facebook users with laser-sharp demographic precision
  • Write great copy and design ads that pop for B2C and B2B campaigns
  • Set the right KPIs, decipher the metrics, and check your success
  • Use Facebook's Ad Manager to successfully optimize and report
  • Get hundreds of millions of impressions globally
  • Improve your ROI and showcase your brand
Help
  • Measure and improve your ROI
  • Support PR, marketing, and branding efforts
  • Understand crucial optimization factors
  • Effectively target based on personal and professional factors
Simply put, no one out there understands Facebook Ads better than Marty, and his ability to distill them down into actionable steps anyone can maneuver is nothing short of genius.
Joanna Lord, Director of Customer Acquisition, SEOmoz
There's no fluff or platitudes here. This book offers well-researched insights and step-by-step guidelines for setting and meeting goals, creating ads, branding, targeting, community building, conversion tracking, and a lot more.
Carri Bugbee, President, Big Deal PR, and Adjunct Professorat Portland State University
Discover powerful targeting techniques
See how to budget campaigns and bid your ads to maximize every dollar spent

More About the Author

Biography

Marty is author of "Killer Facebook Ads" (Wiley/Sybex 2011) and CEO of aimClear®, an online marketing agency that has managed Facebook ad campaigns generating over 10 billion impressions internationally. Client credits include MarthaStewart.com, Siemens, Second Life, Budget Direct, and other global brands.
He's written extensively for respected Internet marketing trade publications including SearchEngineWatch, SearchEngineLand, SearchEngineRoundTable, and been quoted in many others. aimClear Blog (aimclearblog.com) has been cited as among the Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs, PRWeb's 25 Essential Public Relations Blogs You Should Be Reading, and listed in the AdAge Power150.

A fixture on the international conference circuit, Marty speaks regularly at Search Engine Strategies (SES), Search Marketing Expo (SMX), PubCon, SEMpdx, International Search Summit, All Facebook Summit, Socialize, OMMA, Search Insider Summit, Universities, and others. Marty founded and produces the aimClear® Full Day Facebook Marketing Intensive Workshop

He has been described as "not your typical agency type." A "social media maverick" and "more innovator than follower." aimClear has become internationally recognized for its work in demographic research, especially as pertains to search, Facebook, and LInkedIn.
Marty and his aimClear team specialize in paid and organic search and social online marketing. aimClear's services include blended search and social demographic research; search engine optimization (SEO) technical and semantic audits, analytics monitoring, and consulting; pay-per-click (PPC) audits, setup, testing, and ongoing management; online reputation management (ORM) dashboard configuration and ongoing monitoring; social media marketing consulting and data-driven community management; public relations; and copywriting.

Marty enjoys camping, canoeing, fishing, patronizing James-Beard-award-winning restaurants, and fine wine,
Specialties

SEO, Facebook, Google, Bing, LinkedIn PPC, Social Media & Community Management, Reputation Monitoring, Business Plan Consulting, Search & Social Demographic Research 

Saturday, January 21, 2012

People Pictures: 30 Exercises for Creating Authentic Photographs [Paperback]

People Pictures: 30 Exercises for Creating Authentic Photographs
 
Bestselling author/photographer Chris Orwig offers 30 photographic exercises to renew your passion for capturing the people in your world. This is not a traditional portrait photography book. The goal isn’t flattery, but connection and depth. Whether you are a student, busy parent, or seasoned pro photographer, these exercises provide an accessible framework for exploration and growth.

With titles like: Be Quiet, Turn the Camera Around, and the Fabric of Family, each of the 30 exercises encourages you to have fun and experiment at your own pace. With step-by-step instructions and using natural light, you will explore everything from street, lifestyle, candid, and environmental shots. The projects are small artistic endeavors meant to change how you see and the pictures that you make. All that’s required is a camera, an intrepid attitude, curiosity, and some imagination.

About the Author

Chris Orwig is a visual artist who brings passion to all that he does. He is a pro photographer, speaker, and on the professional photography faculty at the Brooks Institute in Santa Barbara, California. He is the author of the bestselling title, Visual Poetry: A Creative Guide for Making Engaging Digital Photographs (New Riders/Voices that Matter).

Product Details

  • Paperback: 216 pages
  • Publisher: Peachpit Press; 1 edition (September 30, 2011)
  • Language: English

Biography

Chris Orwig is a visual artist who brings passion to all that he does. He is a pro photographer, interactive designer, author, speaker and on the faculty of the world-renowned Brooks Institute of Photography in Santa Barbara, California. Apart from his professional endeavors, Chris enjoys getting out in the great outdoors any way he can - from mountain biking, cycling, camping, surfing, kayaking, snow camping, backpacking, running, etc. He currently lives in SB with his three favorite girls - his wife and (very cute) daughters!