The 4 Essentials of Entrepreneurial Thinking: What Successful People Didn't Learn in School

The 4 Essentials of Entrepreneurial Thinking: What Successful People Didn't Learn in School 

Publication Date: January 23, 2012

Endorsed by 3 New York Times #1 Bestselling Authors, including Leaders in Education, Leadership, and Entrepreneurship!

''Cliff Michaels delivers a powerful path to profits, passion, and purpose.'' ~ Tony Hsieh, CEO Zappos / Author, Delivering Happiness (NY Times #1 Bestseller)

''Cliff's writing is full of creativity, inspiration, and practical lessons. I highly recommend this book.'' ~ Blake Mycoskie, Chief Shoe Giver, TOMS Shoes / Author, Start Something that Matters (NY Times #1 Bestseller)

In The 4 Essentials of Entrepreneurial Thinking, Cliff Michaels takes us on an inspirational journey while capturing the passion and wisdom of extraordinary people. On the cutting edge of life and business strategies for over 20 years, Cliff not only shares his triumphs and tribulations as an entrepreneur, he unleashes a fun system of timeless lessons anyone can follow. Drawing on classic mentors from da Vinci, Edison, and Mozart, to Jobs, Gates, Oprah, and Branson, Cliff suggests we all benefit from a real-world MBA - your Master's in Basic Abilities. With thought-provoking stories and whimsical quotes, Cliff has managed to write an original work with cross-over appeal from artist to athlete, educator to entrepreneur, and Main Street to Wall Street. This fast-paced book rocks the education and business world as it raises the bar for success principles!

''The 4 Essentials is a fun read. Like Cliff, it's full of passion with a blend of new ideas and timeless wisdom.'' -- Dave Logan Former Associate Dean, USC Marshall School of Business #1 NY Times Bestselling Co-author- Tribal Leadership

''Cliff's concept for a real-world MBA (Master in Basic Abilites) hits the nail on the head. He takes us on a life journey with pragmatic insights, offering a guide for anyone on their entrepreneurial path.'' --Sue Hesse, Director Foundation Partnerships, The Kauffman Foundation

''A visionary leader and pioneering entrepreneur, Cliff Michaels sets the bar for life and business training. The 4 Essentials is a winning formula.'' --Michael Caito Chairman, The Entrepreneur's Organization

Review

''Cliff's concept for a real-world MBA (Master in Basic Abilites) hits the nail on the head. He takes us on a life journey with pragmatic insights, offering a guide for anyone on their entrepreneurial path.'' --Sue Hesse, Director Foundation Partnerships, The Kauffman Foundation

''A visionary leader and pioneering entrepreneur, Cliff Michaels sets the bar for life and business training. The 4 Essentials is a winning formula.'' --Michael Caito Chairman, The Entrepreneur's Organization

''The 4 Essentials is a fun read. Like Cliff, it's full of passion with a blend of new ideas and timeless wisdom.'' --Dave Logan Former Associate Dean, USC Marshall School of Business #1 NY Times Bestselling Co-author- Tribal Lead

› Visit Amazon's Cliff Michaels Page

Biography

Cliff Michaels is a writer, speaker, and social entrepreneur. Along his journey, he's been a life coach, business strategist, angel investor, real estate broker, and high-tech CEO. Having trained thousands of clients in personal growth and entrepreneurship, Cliff's lessons are now available on www.CliffMichaels.com. His result-oriented courses and tools (Success Strategies on Demand), enable anyone to find their path to a real-world MBA -- a Master's in Basic Abilities.

Cutting his entrepreneurial teeth with street-wise mentors, Cliff bought his first home at 19 with no money in the bank. His unique experience as a college freshman inspired research to prove a simple theory -- that a substantial gap existed between classroom education, corporate training, and real-world Essentials for success and happiness. After dropping out of USC as a sophomore, Cliff spent the next 20 years building companies in real estate, technology, and consulting. His companies have closed over $500 million dollars in sales.

Today, Cliff's mission is to inspire, give back, and raise the bar for real-world education and social entrepreneurship. With every book or course sold, Cliff donates to students, education programs and global causes.

Cliff lives in Santa Monica, California where hobbies include yoga, tennis, hiking, travel and long catnaps. He's also a recovering real estate junkie.

Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques

Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques

Expert Facebook advertising techniques you won't find anywhere else!
Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it’s a must-have on the online marketer’s bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more.

Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit.
Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders.

• Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now.
• Get extraordinary advice for using each available ad element—headline, body text, images, logos, etc.—for maximum effect
• How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques
• Essential metrics and reporting considerations
• Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes
• Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos

 Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns.

Editorial Reviews

From the Back Cover

Proven techniques you won't find anywhere elseFacebook offers a fertile and unprecedented opportunity for advertisers, marketers, PR pros, and businesses. Now you can better leverage Facebook with this practical guide from Facebook advertising expert Marty Weintraub. From hyper-targeting demographic segments to streamlining execution, he shows you in depth how to create, deploy, measure, and optimize Facebook advertising campaigns that truly deliver. Presenting cutting-edge techniques at a level of detail you won't find anywhere else, Marty includes great advertising examples and lays out proven tactics to help you improve ROI, avoid mistakes, and achieve success.
Find actionable tips on how to:

• Master the Facebook Ads web UI and Power Editor
• Target and segment Facebook users with laser-sharp demographic precision
• Write great copy and design ads that pop for B2C and B2B campaigns
• Set the right KPIs, decipher the metrics, and check your success
• Use Facebook's Ad Manager to successfully optimize and report
• Get hundreds of millions of impressions globally
• Improve your ROI and showcase your brand

Help

• Measure and improve your ROI
• Support PR, marketing, and branding efforts
• Understand crucial optimization factors
• Effectively target based on personal and professional factors

Simply put, no one out there understands Facebook Ads better than Marty, and his ability to distill them down into actionable steps anyone can maneuver is nothing short of genius.
—Joanna Lord, Director of Customer Acquisition, SEOmoz
There's no fluff or platitudes here. This book offers well-researched insights and step-by-step guidelines for setting and meeting goals, creating ads, branding, targeting, community building, conversion tracking, and a lot more.
—Carri Bugbee, President, Big Deal PR, and Adjunct Professorat Portland State University
Discover powerful targeting techniques
See how to budget campaigns and bid your ads to maximize every dollar spent

More About the Author

› Visit Amazon's Marty Weintraub Page

Biography

Marty is author of "Killer Facebook Ads" (Wiley/Sybex 2011) and CEO of aimClear®, an online marketing agency that has managed Facebook ad campaigns generating over 10 billion impressions internationally. Client credits include MarthaStewart.com, Siemens, Second Life, Budget Direct, and other global brands.
He's written extensively for respected Internet marketing trade publications including SearchEngineWatch, SearchEngineLand, SearchEngineRoundTable, and been quoted in many others. aimClear Blog (aimclearblog.com) has been cited as among the Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs, PRWeb's 25 Essential Public Relations Blogs You Should Be Reading, and listed in the AdAge Power150.

A fixture on the international conference circuit, Marty speaks regularly at Search Engine Strategies (SES), Search Marketing Expo (SMX), PubCon, SEMpdx, International Search Summit, All Facebook Summit, Socialize, OMMA, Search Insider Summit, Universities, and others. Marty founded and produces the aimClear® Full Day Facebook Marketing Intensive Workshop

He has been described as "not your typical agency type." A "social media maverick" and "more innovator than follower." aimClear has become internationally recognized for its work in demographic research, especially as pertains to search, Facebook, and LInkedIn.
Marty and his aimClear team specialize in paid and organic search and social online marketing. aimClear's services include blended search and social demographic research; search engine optimization (SEO) technical and semantic audits, analytics monitoring, and consulting; pay-per-click (PPC) audits, setup, testing, and ongoing management; online reputation management (ORM) dashboard configuration and ongoing monitoring; social media marketing consulting and data-driven community management; public relations; and copywriting.

Marty enjoys camping, canoeing, fishing, patronizing James-Beard-award-winning restaurants, and fine wine,
Specialties

SEO, Facebook, Google, Bing, LinkedIn PPC, Social Media & Community Management, Reputation Monitoring, Business Plan Consulting, Search & Social Demographic Research 

People Pictures: 30 Exercises for Creating Authentic Photographs [Paperback]

 

People Pictures: 30 Exercises for Creating Authentic Photographs

Bestselling author/photographer Chris Orwig offers 30 photographic exercises to renew your passion for capturing the people in your world. This is not a traditional portrait photography book. The goal isn’t flattery, but connection and depth. Whether you are a student, busy parent, or seasoned pro photographer, these exercises provide an accessible framework for exploration and growth.

With titles like: Be Quiet, Turn the Camera Around, and the Fabric of Family, each of the 30 exercises encourages you to have fun and experiment at your own pace. With step-by-step instructions and using natural light, you will explore everything from street, lifestyle, candid, and environmental shots. The projects are small artistic endeavors meant to change how you see and the pictures that you make. All that’s required is a camera, an intrepid attitude, curiosity, and some imagination.

About the Author

Chris Orwig is a visual artist who brings passion to all that he does. He is a pro photographer, speaker, and on the professional photography faculty at the Brooks Institute in Santa Barbara, California. He is the author of the bestselling title, Visual Poetry: A Creative Guide for Making Engaging Digital Photographs (New Riders/Voices that Matter).

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Product Details

• Paperback: 216 pages
• Publisher: Peachpit Press; 1 edition (September 30, 2011)
• Language: English

Visit Amazon's Chris Orwig Page

Biography

Chris Orwig is a visual artist who brings passion to all that he does. He is a pro photographer, interactive designer, author, speaker and on the faculty of the world-renowned Brooks Institute of Photography in Santa Barbara, California. Apart from his professional endeavors, Chris enjoys getting out in the great outdoors any way he can - from mountain biking, cycling, camping, surfing, kayaking, snow camping, backpacking, running, etc. He currently lives in SB with his three favorite girls - his wife and (very cute) daughters!

Harry Potter Page to Screen: The Complete Filmmaking Journey

Harry Potter Page to Screen: The Complete Filmmaking Journey

Customer image from JM

Harry Potter: Page to Screen opens the doors to Hogwarts castle and the wizarding world of Harry Potter to reveal the complete behind-the-scenes secrets, techniques, and over-the-top artistry that brought J.K. Rowling’s acclaimed novels to cinematic life. Developed in collaboration with the creative team behind the celebrated movie series, this deluxe, 500-plus page compendium features exclusive stories from the cast and crew, hundreds of never-before-seen photographs and concept illustrations sourced from the closed film sets, and rare memorabilia. As the definitive look at the magic that made cinematic history, Page to Screen is the ultimate collectible, perfect for Muggles everywhere.

Check Out Related Video here

About the Author

Bob McCabe is a noted film critic, broadcaster, journalist and screenwriter. He is the author of Dark Knights and Holy Fools: The Art and Films of Terry Gilliam and several other film books, including authorised biographies of The Pythons and Ronnie Barker, The Rough Guide to Comedy Movies and the BFI book on The Exorcist. --This text refers to an out of print or unavailable edition of this title.

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Product Details

• Hardcover: 540 pages
• Publisher: Harper Design (October 25, 2011)
• Language: English

5.0 out of 5 stars Behold - the magic of the HP movies in one glorious tome!, October 26, 2011

By 

Z Hayes (TX, USA) - See all my reviews
(VINE VOICE)    (HALL OF FAME REVIEWER)    (TOP 50 REVIEWER)   

Amazon Verified Purchase

This review is from: Harry Potter Page to Screen: The Complete Filmmaking Journey (Hardcover)

A tome this most certainly is! Harry Potter Page to Screen: The Complete Filmmaking Journey is a behemoth of a book, and I had not expected it to be this huge (not that I'm complaining). It is an oversized hardcover with an embossed photograph of Hogwarts on the cover. It looks like a magickal volume and in a way it is, for it captures all of the magic of the Harry Potter movies, from Harry Potter and the Sorcerer's Stone all the way to Harry Potter and the Deathly Hallows, Part Two. Any self-avowed fan of the HP stories and movies will treasure this beautiful volume filled with movie lore, and many more.

The first color photograph one comes across as one flips the book open is a full size portrait of Albus Dumbledore, Headmaster of Hogwarts (Michael Gambon, who played Dumbledore in HP films 3-8). His face expresses both concern and puzzlement, and it is almost as if he is there to welcome readers on a journey of knowledge and discovery which is what this book ultimately rewards the reader with. Flip to the next page, and one's attention is captured by a double-page (full spread) painting of Hogwarts, majestic in all its splendor, though details are rather fuzzy. There is also a fold-out spread of the main cast in movies 1-8 - the actors portraying Dumbledore, Hagrid, Hermione, Harry, Ron, Snape, Lucius Malfoy, Prof McGonagall, Luna Lovegood, Ginny Weasley, the twins Fred and George, the Dark Lord, and many more.

So, the contents...the book (531 pages) is divided into three parts:

Part I: The Making of Harry Potter

Introduction

Setting the Scene

HP and the Sorcerer's Stone

HP and the Chamber of Secrets

HP and the Prisoner of Azkaban

HP and the Goblet of Fire

HP and the Order of the Phoenix

HP and the Half-Blood Prince

HP and the Deathly Hallows

Part II: The Art of Harry Potter

Introduction

Characters: Costuming

Locations: Set Design

Creatures: Special Makeup and Digital Effects

Artifacts: Prop Making

Part III: Epilogue

The Golden Boards

Acknowledgements and Colophon

The book goes in-depth into the many aspects of the film-making process, including valuable insights from and about the directors, actors, and all the other significant people who have worked on the movies, not forgetting the author of course. If you've ever wondered how the cast was put together, the process by which the directors for the movies were picked, etc. then this wonderful book answers all these questions and more. These details are enhanced by the hundreds of photographs that are found throughout the book, and what makes these pictures all the more extraordinary and valuable to the discerning reader is the fact that many of them were taken on set, during the making of the films, and apart from the photographs there are also full-color paintings in glorious detail. As a dragon fan myself, I was positively enraptured by the concept art of Paul Gatling depicting the mighty Hungarian Horntail in all its wondrous glory, which dare I say surpassed even the beauty of the dragon depicted on film? These are not minuscule drawings, but large-scale drawings in fold-out form. Other magical creatures get their share in this book such as the centaurs, dear old Buckbeak, the thestrals, the dementors, the process of transformation of Remus Lupin into a werewolf and many more. Be still my beating heart!

Remember all those newspaper headlines from The Daily Prophet, the Quibbler editions, and the Wanted Posters? They are depicted here in detail and also in the case of The Quibbler, in color! Ever wondered about the inspiration for those Death Eater's Masks? Its covered here in full-color. The significant places in the world of Harry Potter - Hogwarts, Diagon Alley (loved the map), the Burrow, Hagrid's Hut, the Forbidden Forest, and many more are also given descriptions and explanations in this magnificent volume.

As I continue reading through this tome, I have found some little things to gripe about - certain characters, albeit minor ones, are not really given any coverage, just a mere mention. Remember the ghost that haunts the abandoned toilet in Chamber of Secrets, i.e. Moaning Myrtle? Just a mention and that's it. I would have loved to see at least some description of the filming of the bathroom scene in HP and the Goblet of Fire in which Moaning Myrtle makes another appearance and helps Harry puzzle out the riddle, but no such luck. The book does however go into detail about the second task and the glorious underwater lake scene in Goblet of Fire, and how the lifecasts were conceived and made. But poor Hedwig gets left out here - except for a brief mention on p.238 and concept art depicting Harry and Hedwig overlooking Hogwarts.

Btw, for those who are wondering about how this compares to Harry Potter Film Wizardry, I'd say they are both complementary (I own a copy of HP Film Wizardry) to each other. While Page to Screen provides more details on the movie-making process and covers just about everything (I say just about as there are some things not covered), Film Wizardry provides more of an overview with many fun elements thrown in for devoted fans such as the various foldouts and inserts. For example, in HP Film Wizardry, readers will get a chance to peruse a copy of the Marauder's Map, Harry's acceptance letter to Hogwarts, a catalogue from Borgin and Burke's, stickers in the Advanced Potion-Making pamphlet, two boxes of treats (sans the treats) from Honeydukes of Hogsmeade (you can tear them out and fold them into actual treat boxes, not that I would!), a Quidditch World Cup Programme, a copy of the Yule Ball Programme, Educational Decree No. 29, a product catalogue of Weasley's Wizard Wheezes, and a Ministry of Magic ID card. Such goodies are not to be found in Page to Screen, so I'd definitely recommend getting both books. I've frequently found myself reading both together, and comparing notes.

My one complaint here is the absence of an Index - how could they have produced such a wonderful companion book to the movies and not have an index to help readers look up any detail that springs to mind? I can't fathom it, but I envision myself spending lots of quality time enjoying the delights of this book, so I shall not let this trouble me too much:) In fact, I am sorely tempted to purchase another book to keep as a collector's item as I can see myself thumbing through this copy until it becomes dog-eared! This is a beautiful volume of substance for any fan of the HP books and movies.

5.0 out of 5 stars Beautiful Companion to Film Wizardry, October 27, 2011

By 

C. Heiremans 
This review is from: Harry Potter Page to Screen: The Complete Filmmaking Journey (Hardcover)

This new addition to my Harry Potter bookshelf is more than worthy of the considerable amount of space I had to clear for it. Page to Screen offers a more narrative and linear look at the making of all eight Potter films than its predecessor, Film Wizardry, with a more encyclopedic tone. That's not to say that this book isn't beautiful to look at; every single page features concept art, stills, or production photos, greatly enhancing the prose. Overall though, the pages are much more geometrically oriented, with text and pictures appearing in blocks, rather than the scrapbook style of Film Wizardry (and both are fantastic!)

The book is organized into two sections and almost feels like two books in one. Part one is a narrative of the making of each film, and part two highlights the people (and creatures), places, and things of Harry's world. Part one is more text-heavy and features numerous quotes from people who worked on all aspects of the films. One thing that I particularly appreciated was the (near) equal attention spent on each film. It is clear that every single decision about these films was made with love and care, with artistic considerations rather than monetary ones. Although we definitely learn about some of this in Film Wizardry, there is plenty of new information in this tome that makes it well worth the purchase. Learning more about the process of making these films and all of the thought that went into them helps the reader appreciate the films as more than a movie version of the books.

The second part is much more picture-heavy with "articles" about characters, props, sets, and creatures and resembles an encyclopedia. The artwork and stills in these sections are not just beautiful, they're eye-opening and are a testament again to the amount of thought, hardwork, and love that went into every part of these movies.

At 520 pages (and huge pages at that), this book has so much to offer by way of insights into and information about making the Harry Potter films. That being said, a second book of equal size and measure could undoubtedly be made without any overlapping information. Mind you, this is not a flaw of Page to Screen, just a request for a second volume :). My one small gripe with this book is that many times a prop or costume will be mentioned or discussed in the main body of the text without an accompanying picture. This is irksome when I want to look at the details being talked about rather than try to remember them.

With all of this being said, I can confidently recommend this book to any fan of the series, and even film making in general. I will be returning to this book for years to come.

Sketching Light: An Illustrated Tour of the Possibilities of Flash (Voices That Matter) [Paperback]

Sketching Light: An Illustrated Tour of the Possibilities of Flash (Voices That Matter) 

 Following up on the great success of The Moment It Clicks and The Hot Shoe Diaries: Big Light from Small Flashes, legendary magazine photographer Joe McNally takes us on another memorable ride with Sketching Light, another trip into the land of light--but this time running the gamut from small flash to big flash, and everywhere in between.

Of course, Joe includes coverage of Nikon Speedlights, but he also covers big flash, as well as "in-between" lights as the Elinchrom Quadra. The exploration of new technology, as well as the explanation of older technology. No matter what equipment Joe uses and discusses, the most important element of Joe's instruction is that it is straightforward, complete, and honest. No secrets are held back, and the principles he talks about apply generally to the shaping and quality of light, not just to an individual model or brand of flash.

He tells readers what works and what doesn't via his let's-see-what-happens approach, he shows how he sets up his shots with plentiful sketches and behind-the-scenes production shots, and he does it all with the intelligence, clarity, and wisdom that can only come from shooting in the field for 30 years for the likes of National Geographic, Time, Life, and Sports Illustrated--not to mention the wit and humor of a clearly warped (if gifted) mind.

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More About the Author

› Visit Amazon's Joe McNally Page

Biography

Joe McNally is an internationally acclaimed American photographer and long-time photojournalist. From 1994 until 1998, he was LIFE magazine's staff photographer, the first one in 23 years. His most well known series is the "Faces of Ground Zero -- Portraits of the Heroes of September 11th", a collection of 246 giant Polaroid portraits shot in the Moby C Studio near Ground Zero in a three-week period shortly after 9/11. A large group of these historic, compelling life-size (9' x 4') photos were exhibited in seven cities in 2002, seen by almost a million people. The exhibit and the book, printed by LIFE, helped raise approximately $2 million for the 9/11-relief effort. This collection is considered by many museum and art professionals to be the most significant artistic endeavor to evolve to date from the 9/11 tragedy.

Some of McNally's other renowned photographic series include, "The Future of Flying," a 32-page cover story for National Geographic, published in December 2003, commemorating the centennial observance of the Wright Brothers' flight. Joe is a 20 year contributor to National Geographic, and this story was the first all digital shoot for the magazine. This issue was a National Magazine Award Finalist, and one of the magazine's most popular covers. He has shot cover stories for Sports Illustrated, Time, Newsweek, Geo, Fortune, New York, Business Week, LIFE and Men's Journal, among others.

McNally's advertising, marketing and promotional work includes FedEx, Nikon, Sony, Land's End, General Electric, MetLife, Bogen, Adidas, Kelby Media Group, Wildlife Conservation Society, and American Ballet Theatre.

In 2008, McNally published his critically acclaimed, award winning book, The Moment It Clicks, which has been touted as, "one foot on the coffee table and one foot in the classroom."

In 2009, McNally published his newest, much anticipated book, The Hotshoe Diaries. Just like its predecessor, it immediately cracked Amazon's top ten list of best sellers, within the first week of publication.

Joe McNally is known internationally for his ability to produce technically and logistically complex assignments with expert use of color and light. As part of his teaching activities, he conducts numerous workshops around the world.

The Digital Photography Book

The Digital Photography Book

Scott Kelby, the man who changed the "digital darkroom" forever with his groundbreaking, #1 bestselling, award-winning book The Photoshop Book for Digital Photographers, now tackles the most important side of digital photography--how to take pro-quality shots using the same tricks today's top digital pros use (and it's easier than you'd think).

This entire book is written with a brilliant premise, and here’s how Scott describes it: "If you and I were out on a shoot, and you asked me, 'Hey, how do I get this flower to be in focus, but I want the background out of focus?' I wouldn't stand there and give you a lecture about aperture, exposure, and depth of field. In real life, I'd just say, 'Get out your telephoto lens, set your f/stop to f/2.8, focus on the flower, and fire away.' You d say, 'OK,' and you'd get the shot. That's what this book is all about. A book of you and I shooting, and I answer the questions, give you advice, and share the secrets I've learned just like I would with a friend, without all the technical explanations and without all the techno-photo-speak."

This isn't a book of theory—it isn't full of confusing jargon and detailed concepts: this is a book of which button to push, which setting to use, when to use them, and nearly two hundred of the most closely guarded photographic "tricks of the trade" to get you shooting dramatically better-looking, sharper, more colorful, more professional-looking photos with your digital camera every time you press the shutter button.

Here's another thing that makes this book different: each page covers just one trick, just one single concept that makes your photography better. Every time you turn the page, you'll learn another pro setting, another pro tool, another pro trick to transform your work from snapshots into gallery prints. There's never been a book like it, and if you're tired of taking shots that look "OK," and if you’re tired of looking in photography magazines and thinking, "Why don't my shots look like that?" then this is the book for you.

The Digital Photography Book

Scott Kelby, author of The Digital Photography Book, Volume 1 (the world's best-selling digital photography book of all time), is back with yet another follow-up with an entirely new book that picks up right where he left off with Volume 3. It's even more of that "Ah ha, so that' s how they do it," straight-to-the-point, skip-the-techno-jargon stuff people can really use today to make their shots even better.

This book truly has a brilliant premise, and here's how Scott describes it: "If you and I were out on a shoot and you asked me, 'Hey Scott, I want the light for this portrait to look really soft and flattering. How far back should I put this softbox?' I wouldn't give you a lecture about lighting ratios, or flash modifiers. In real life, I'd just turn to you and say, 'Move it in as close to your subject as you possibly can, without it actually showing up in the shot.' Well, that's what this book is all about: you and I out shooting where I answer questions, give you advice, and share the secrets I've learned, just like I would with a friend--without all the technical explanations and techie photo speak."

The Digital Photography Book, Volume 4 follows in the footsteps of the wildly successful previous volumes, giving photographers nearly two hundred more closely guarded photographic "tricks of the trade" to get them shooting dramatically better-looking, sharper, more colorful, more professional-looking photos with their digital camera every time they press the shutter button.

More About the Author

Biography

I'm President of the National Association of Photoshop Professionals, Editor and Publisher of Photoshop User magazine, and a book author myself, having penned more than 30 titles.

› Visit Amazon's Scott Kelby Page

The Power Formula for Linkedin Success: Kick-start Your Business, Brand, and Job Search

The Power Formula for Linkedin Success: Kick-start Your Business, Brand, and Job Search

Publication Date: March 1, 2011 This simple, user-friendly guide explains how you can access the full power of LinkedIn--including advice on making lasting business connections, building a unique personal brand, and generating significant business opportunities. Are you at a social-media disadvantage if you entered the business world before the rise of Facebook? Wayne Breitbarth argues that the opposite is true when it comes to LinkedIn: your experience and connections as a seasoned professional give you a leg up in harnessing the benefits of LinkedIn. You have already done a lot of the networking groundwork, and LinkedIn can extend your reach even further with minimal time each week. Using actual screenshots of the LinkedIn website, Breitbarth demonstrates how you can take advantage of all the features of this professional networking platform. He shows you how to create a compelling profile, use keywords to improve your ability to find and be found by others, build a solid base of connections, solicit valuable recommendations, and much more. His 6-week, 2-hour-per-week startup plan and weekly maintenance plan will motivate you to make the most of your time on LinkedIn. Wayne Breitbarth's pragmatic teaching style and engaging sense of humor are on display throughout The Power Formula for LinkedIn Success, and he shares many specific examples, stories, and illustrations that are the direct result of thirty years experience in business consulting and business ownership. Whether you are an entry-level professional, a CEO, or anywhere in between, you can benefit from this practical introduction to a powerful networking tool. 

Editorial Reviews

Review

Leading the reader through his own journey from skeptic to LinkedIn enthusiast and trainer, Breitbarth extols the benefits of creating a well-crafted LinkedIn account.

Perfect for readers who grew up before the dawn of the Internet era.

-Kirkus Reviews

I know of no one who knows how to use LinkedIn better than Wayne Breitbarth.  
-Robert Grede, Best-selling author of Naked Marketing - The Bare Essentials and The Spur & The Sash--a novel

--Inside Endorsements page

This greatly simplifies the ability of those of us not in the Facebook generation to make sense of social media and leverage LinkedIn for business success.



-Michael A. Dalton, Author of Simplifying Innovation

--Inside Endorsements page

Wayne Breitbarth's Power Formula for Linkedin Success explains how anyone can use Linkedin to propel business growth. 
-Christina Steder, President, Clear Verve Marketing, LLC

--Inside Endorsements page

"The Power Formula doesn't read like a first book...Instead, it is polished and comprehensive enough to provide an excellent starting base for social media newbies.  
                                                
--New York Journal of Books

From the Inside Flap

Wayne Breitbarth has written a great "how to" on one of the fastest growing social marketing platforms. Read it and learn. 

-Jack Covert,President and founder 800-CEO-READ, Author of The 100 Best Business Books of All Time

--Book front cover

From the Back Cover

I highly recommend this book for novices in particular who will find Breitbarth's style user friendly and geek-speak free. 
-Shama Kabani, Author of the best-selling The Zen of Social Media Marketing

To succeed in business today you need to thoroughly understand how to leverage one of today's most powerful tools, LinkedIn.  A great first step is to read Breitbarth's book.

-Erik Qualman, international bestselling author of Socialnomics

About the Author

Wayne Breitbarth is the owner of M&M Office Interiors, and he also shares his passion for social media with others through private business consulting as well as dynamic presentations to local and national audiences. His listeners are captivated by his simple, straightforward approach that results from his diverse business background. He has received recognition for his public service in the Milwaukee community and resides just outside the city with his wife of thirty years.